RENHEXINGYEDEJINZHAN，DADISHANGDOUTAOBUWAICHOUYA-JINZHAN--CHENGSHU-YUBO-SHUAILUODELICHENG。

　　WOMENCONGCHUANTONGDIANZISUODAOZHINENGSUODECHAOGUOYONGLEJIN30NIANSHIJIAN，ZHINENGMENSUODEJINZHANQUEZAIDUANDUANSAN、SINIANHOU，MANMANXIANRULENIJING。

　　DAZAIAIDONGFENG，ZHINENGSUOCHENGFENGERQI

　　YIJU《2017ZHONGGUOZHINENGSUOYINGYONGYUJINZHANBAIPISHU》LAIKAN，ZAI2010NIANCONGQIAN，ZHINENGMENSUOCHUXIANDEMEIMEIDOUSHIDANJIZHINENGXINGTAI，MEIMEISHICAINAANMAHEZHIWENTUANJIEDEQINGSHI，ERQIEBAOCUNLEJIQISUOBUJU，DANZAIXIANSHIDELIYONGZHONG，XIANXIEJUNSHIDANYIBANLIJIESUODETIMU，ERBINGMEIYOUQITADUOYUDEGONGXIAO，DANGSHIDEZHINENGMENSUOGENGXIANGSHIYIKUAN“DIANZIMENSUO”。

　　2012NIAN，XIAOPILIANGZHINENGSUOQIYEKAISHICANZHANGUANGZHOUJIANBOHUI，BUDAO20JIA，2015NIAN，CANZHANQIYESHUMUZENGZHANG3BEIYISHANG，2016NIANDAODA150DUOJIA。

　　2016NIAN，《LAIZIXINGXINGDENI》HANJUHAINEIREBO，SANXINGZHINENGMENSUOZAINIANQINGRENQUNTIZHONGMINJIEZOUHONG，CHENGWEIZHISHOUKEREDEZHINENGSUOCHANPIN，YEDONGYUANLEYIBOHAINEIZHINENGSUODEBIANJI。2016NIANQIANHOU，LIANWANGZHINENGSUOKAISHIZAISHICHANGSHANGCHUXIAN。ZHEIYINIAN，DIQIJIEYONGKANGMENBOHUISHANG，ZHINENGSUOCHUCIJINRUCANZHANLEIMU。

　　2017NIANBEIWOMENCHENGWEIRENGONGZHINENGYUANNIAN，YESHIZAIZHEIYINIAN，YUELAIYUEDUOJUBEILIANWANG、SHENGWUBIANRENGONGXIAODEZHINENGMENSUOJINRULEWOMENDESHIYEZHIZHONG。HAOFANZHINENGSUOQIYEKAISHIQINGMINGXINGDAIYAN，KAIQI“MINGXINGDAIYANCHAO”，ZHEIYESHITIBADAZHONGDUIFUZHINENGSUORENZHICHAODEYAOHAINIAN。

　　ZAI2016NIAN-2018QIJIAN，XINZENGLEHAIER、XIAXIANG、TCL、CHUANGWEI、HAIXIN、RONGSHIDADENGJIADIANQIYE，LINGYOUXIAOMI、GUOJIA、360DENGHULIANWANG装饰 。BIEDE，DAHUALECHENG、HAIKANGYINGSHIDENGANFANG装饰 ，JINGDONG、TIANMAO、SUNING、GUOMEIDENGDIANSHANGPINGTAIDEZIYOU装饰 FENFENJINRUXINGYE。2018NIAN，360、XIAOMIFABUDEDUOKUANZHINENGSUO，LAKAILEQIANYUANSUOQIJIANXUMU。

　　2019NIAN，XINGYECHIDU《DIANZIFANGDAOSUO》(GA 374-2019)ZHENGSHISHIYAN。

　　SHUNIANJIAN，ZHINENGSUOXINGYECHANSHENGLEPAISHANDAOHAIDEBIANGE。

　　恶性竞争，瓶颈初现

　　CONGZHINENGMENSUOLAIKANSHICHANGJINZHANLAIKAN，SHISHIJI，DANANLIUYEHENXIONGYONG。

　　CONGSHIJISHANGLAISHUO，YIQINGCUIHUAXIA，RENMENDUIFUWUDAZHANGSHIDEJIAOHUYOULEGENGGAODERENZHIYURENTONG，YECONGCEMIANCUJINLEZHINENGJIAJU、QUANWUZHINENGDEKUAISUJINZHAN。ZHINENGSUOZUOWEIZUIWEIJINZHANGDERUHUZHUANGBEI，YEYINGLAIDEJINZHANDEQIJI。BIEDE，SUOZHEILEICHANPINJIYUYINGYONGCHANGJINGDECHABIE，GONGXIAOSHANGYEYOUHENDADECHABIE，ERSHICHANGDEXUQIUYEBUFEICHANGCHABIE。HAOBICONGMINGSUSHEMENSUO、CONGMINGLAOYUMENSUO、CONGMINGZHONGKONGMENSUO，ZHEIXIEXIFENSHICHANGDOUYOUBAIWANBAYISHANGDEXUQIU。

　　ZAIXIAOHAOZHEFANCHOULAIKAN，ZHINENGSUOHAIMEIYOUYIGE装饰 KEYIDAGAIZAIXIAOHAOZHEXINZHONGXINGCHENGJUEDUIXINGDEDAZHONG装饰 ，YEJIUSHIMEIYOUXINGCHENGBACHI，LIANGJIFENHUABUXIANZHE，ZHEIZHENGSHIXUDUOXINGNEIRENJINBUDEDONGLI。

　　DANQIAHAOZHEIYESHIYEANLIUDEZHIMINGDIAN，XIANZAIZHINENGMENSUODEZHONGDUANFANMAIMENJIANJIDI，ZHIYAONIXIANGRUXING，ZHILENGGEDIJIUKEYIMAI。HAOBIMAIMENDE、MAIJIADIANDE、MAIWEIYUDE、WUJINDIANDE、YIDONGDIANXINDENGYEWUWANGDIANDOUZAIZUO，NAIZHISHIMAIBAOXIANDE、JIUBADE、MAICAIDEDOUDINGZHE。QIANJINIANDEWEIXINPENGCHAIQUAN，YILIUYANDEDOUSHIGEBIEHUMAIZHINENGSUO，ZHENZHENGYINGLIDEBUZHIDAOYOUJIGE，DANXINGYEGAODEWENLUANWUXUSHISHIZHESHIZAIDE。

　　CONG装饰 YINGXIAODEJIAODULAIKAN，CHANPINZHAN、DAIJIAZHAN、GUANGXUANZHAN、QUDAOZHAN、装饰 ZHAN、BANSHIZHANCENGCHUBUQIONG，YONGKANGMENBOHUISHANG，NAIZHICHUXIAN99YUANYIBADEZHINENGSUO。MIANLINJIAOJUZHE，ZHINENGSUODEJINGZHENGBIANSHUNANYICAICE，DAGAIZHINENGSUOCAICHANHAIHUIMIANLINJIEZHUZIYUANSHICHANGSHIYANNIANYASHISHICHANGZHENGQU。

　　DUIFUZUO装饰 DESHITIMENDIANYESHIBUXIAODEDAJI，YIGEZHUANMAIDIANZHUANGXIUDONGBUDONGJIUYAOHAOJIWANNAIZHISHIJIWAN，NIANFANMAISHIMINGGENGSHIYADENICHUANBUWAIQI，FANGZU/HUOJI/TUIGUANGDAOCHUFEIQIAN，装饰 DIANCHANPINDAIJIAYOUNANYIZUODAOQINMIN，ZHINENGKANZHEMANDUIZHANDEHUOFANCHOU，FANMAISHIMINGWANBUCHENG，CHANGJIAYIFENQIANDEZHICHIDOUNABUDAO，SHIWENHAIAODEGUOJIGECHUNQIU?

　　ZHENGSUOWEIYIFENQIANYIFENHUO，DIJIAJINGZHENGGUOZAOJINRUSHICHANG，DAOMEIYUXINXINGSHICHANGDEFAZHAN。QISHOUSHIDIBENQIANNANYIDIAOHUANGAOZHILIANGDEBUJIANJIJINENG，QICICHAOXISHIDENALAIZHUYI，HANLESHICHANGYANFADEXIN，HOUXUJINENGQUDONGJIANHUAN，MOLESHINANYIWANHUIDEYONGHUTIYAN。

　　ZAISHICHANGSHANGWEIZHENZHENGJUEQIZHISHI，CHUNCUIYIDIJIAQIANGZHANSHICHANG，CHANPINGELIANGBUHUIDEDAOBAOZHANG，JIBIANNENGZUODAODALIANGDECHUHUO，HOUXUDEBANSHIBAOZHANGSHIFOUGENDESHANG，ZHINENGSUOBINGFEICHANGJIANDEXIAOHAOPIN，QISHOUHOUWEIBAOSHIYIGEZHONGTILIANGDEHUO。

　　CONGSHICHANGFANKUILAIKAN，TUANTIZHINENGSUOSHICHANGYIPIANHONGHONGHUOHUO，DANZHENZHENGXIANGXIDAOGEBIEHU、JINGXIAOSHANGCENGMIANSHANG，SUOYUELAIYUENANMAIDEGANJUEHENXIANZHE。WEISHENMESUONANMAI?WOMENHUANWEISISUO，ZHINENGSUOMAIJIXIAOHAOZHE，SUODEANZHUANGYUTIYANGENMENDEYOULIEYOUWUGANXI?GENTIANDIGOUYOUMEIGANXI?GENSUOTIDEYOULIEYOUMEIYOUGANXI?GENANZHUANGSHIFUDECHENGDUYOUMEIYOUGANXI?JIARUHAOWUGANXI，WOMENKEYIDANGCHENGYIJIANCHENGSHUDESHANGPINQUSHOUMAI。JIARUYOUGANXI，NEIWOMENZHINENGDANGCHENGBANZHIPINQUMAILE。GUIGENJIEDI，BENRIZHINENGSUOGONGCHANGCHUCHANGDECHANPIN，ZAISHICHANGSHANGLIUCHANG，ZHINENGSUANSHIYIGEBANCHENGSHUDECHANPIN，GUANYUZHINENGSUODESHOUHOU、YUNWEI、WEIBAOGENBUSHANG，QIEDAIJIAGAOQI，HAICHANGCHANGBAOCHUNINGJINGTIMU，XIAOHAOZHEZHENDENENGDANDANG?ZHEIDAOZHIZHINENGSUODIANMOLEDIYILUNDEXIAOMIANJIDELUODI，HAOXIANGJIUPENGDAOLEJINENGPINGJINGQI、SHICHANGPINGJINGQI。

　　成败未定

　　MIANLINZHINENGMENSUOXINGYEZHONGDEDAOMEIYINSUHUOLUANXIANG，XINGYEYINGGAIZENYANGYINGDUI?

　　XIANGGANYENEIRENSHICHANFA，ZHINENGMENSUOCHANGSHANGKEYICONGJINGGONGZHIZUO，JINGZHUNXUANCHUAN，ZUOHAOSHICHANGDINGWEI，JIAQIANGYONGHUZHANXINGZHEISIGEFANGMIANDONGSHOU，YICIJIAQIANGQIYEDEJIAODIANJINGZHENGLI。SHIZAI，ZHINENGSUODUIPINGEYAOQIU、BIAOMIANGONGYIDOUYOUHENGAODECHIDU。ZAICHANGSHANGCENGMIAN，JIARUMEIYOUYANFAHEJIHUAQILI，ZHISHITONGGUOJIANPODEZUZHUANG，HENNANJIANGZHINENGSUOZUODAOPINGEDETONGYIXING、TIXIDEHEXIEXING，HENNANJIANGJIQI、DIANZI、ZHIWENMOKUAIDENGCHABIELINGBUJIANWANSHANDERONGHE。ZUOBUCHUHAOPINGE、BIAOMIANXINQI、GONGXIAOCHUANGXINDEZHINENGSUO，YEHENNANMAICHUYIGEHAOJIAGE，MEIYOUHAOJIAGEJIUMEIYOULIRUN，MEIYOULIRUNJIUHENNANTIGONGYOUZHIDESHOUHOUHEBANSHI，ZHEIJIUSHIYIGEEXINGXUNHUAI，YISHIZAIXIANGHAORUJUZHINENGSUOSHI，QIBENSHENDEDINGWEIKENDINGYAOBAKONGQINGXI。

　　DUIZHINENGSUOZHONGZHONGCONGYEZHELAISHUO，GENGDUODESHIYAOXIANGJINENGCHUANGXIN、MAOYIMOSHICHUANGXIN，ERBUSHIYIWEIDECHENZUIZAIZHONGZHONGNEIJUANZHANZHONG，ESILEBENSHEN，KENGLEXIEXING，YETUOLEILEXINGYE。