JUXIANGSHI，2021NIAN1-9YUE，DOUYINDIANSHANGYUEJUNZHIBOCHANGYUMULIANGCHAO425YI，LEIJIMAICHUSHANGPINJIANSHULINGJIA74YIJIAN，GMVTONGBIZENGZHANGLE7.9BEI。CIZHONG，JIN8YUEDANYUE，MEIZHUANGHUFULEIMUDETUANTICHENGJIAOLIANGYIGAODA291YI。

　　YISHANGJIEGUO，YOU装饰 ZIBOYIFENLI。

　　AIRUIZIXUN《2021 NIANZHONGGUOZHIBODIANSHANGXINGYECHENSU》BIAOXIAN，装饰 ZIBOYIJINGCHENGWEIHAOFAN装饰 DEZHONGYAOFANMAICHANGJINGZHIYI，2020 NIANDIANBOCHENGJIAOEZHANTUANTIZHIBODIANSHANGDE32.1%，GUJI2023NIANZHANBIJIANGKAOJIN50%，QIYETONGGUOCHANGTAIHUAZIBOKEYIDAGAIDEDAOYUEFAKEKONGDEBENQIANTOURUYUGENGWENDINGDEXIAOLIANGZENGZHANG。

　　TIDAO装饰 ZIBODELIANGHAODAIBIAO，POLAIYABANGSHANGZHUMING。

　　JINGZHIHUAYUNYING，DAZAOBAIWANZHANGHAO

　　DANGQITA装饰 RENGZAIYIYOUSHIFOUKAIQIZIBOSHI，POLAIYAGUANFANGZHANGHAOZAIDOUYINPINGTAIYIZUOYONGBAIWANFENSI。

　　ZHIDEYITIDESHI，POLAIYAZAIZHANGHAODAZAOSHANGZICHUJIZHU。QIDOUYINZHANGHAOJINGXINSHEZHILE#POWUHAOTUIJU、#ZAOCWANAJIAOCHENGHE#ZHIBOJIANXIAOJUCHANGSANDALANMU。CIZHONG，#ZAOCWANAJIAOCHENGWEIRAOHUFUJIEDEWANGHONGGONGSHIJIESHAOZIJIAWANGPAICHANPINHONGBAOSHIYINGHUAHESHUANGKANGYINGHUA;#ZHIBOJIANXIAOJUCHANGYIJINGXIANGJUQINGSHIBAOGAOZHUBOGUSHI，TONGGUOZHIZAOBIANLUNHEFANZHUANDEXIJUXINGNEIRONGXIYINGUANZHONG，SUZAOZHUBOCHONGFENDEXINGXIANG。

　　ERDUIFUJINGENREMENHUATIYUYUNDONGYINLIU，POLAIYAYESHIYIBAMIAOSHOU，DADAO#DOUYIN818XINCHAOHAOWUJIE，XIAODAO#GUOCHAOMEIZHUANGZHOUDENG，POLAIYADOUMEIYOUQUEXI。

　　XIANZAI，ZHIBODIANSHANGJINZHANTAISHIYIYOUDANCHUNDELIULIANGLIEQUZHUANXIANGZHENGGESHENGTAIHONGLIDEFAJUE，YOUQISHITONGGUOGONGJILIANSHENCHUYUJINGZHIHUAYUNYINGSHIXIANXINDEZENGLIANG，ERPOLAIYADECAOZONGMOSHIDUIXINGYELAISHUOBIANPOYOUJIANJIEYIYI。

　　48XIAOSHICHAOZHANGZIBO，GMVPO6WANWAN

　　QUANXINSHENGJIDEYINGXIAOWANFA，JIANGPOLAIYADEYINGXIANGLITUIXIANGXINGAODU。

　　CHAOPINRIYUNDONGQIJIAN，POLAIYAHUANQIUCAIZHUANGDAIYANRENFANCHENGCHENG“KONGJIANG”ZHIBOJIAN，QIAODONGFENSIXIAOYING;POLAIYATONGGUOYUANCHUANGSHOUSHIWUCHUANGJIAN#TANJIUSHUALIANXINZISHI#HUATI，BINGXIESHOUSHUSHIWEIDOUYINTOU、YAOBUDARENDAOCHANG，JINERYINFADALIANGSURENGENPAI。

　　BIEDE，POLAIYAZAIHUANQIUFANCHOUNEIZHENGKAIDAFANWEIDE装饰 ZAOSHI：ZAIMEIGUOQIJIANGUANGCHANG、HANGZHOUQIANJIANGXINCHENGDENGTIANXIASHUDITOUFANGHUWAIDAPINGJITIMEIGAOBAI。TONGSHI装饰 ZAIXIHUBIANDAJIANXIANXIASHIJINGZIBOJIAN，YICHUCHUANGSHIDEJIEGOUJIHUADAPEIQIEHESHANGPINDIAOXINGDECHENLIE，RANGXIAOHAOZHEYONGYOUCHENZUISHITIYAN，ZENGZHANGYONGHUDUI装饰 DEHAOGAN。

　　POLAIYAMAITONGDOUYINZHANNEI+ZHANWAI、XIANSHANG+XIANXIA、MEITI+FEIMEITIQUANLIANLUZIYUAN，TONGGUONEIRONGGONGMING+MINGXINGDARENZHONGCAOZUHEQUANYUYONGHUSHENDUHUDONG。JUXI，YUNDONGWANCHENGLVCHAO100%，LECHENGDAZAOLEYIGE装饰 ZIBODEWANSHANANLI。

　　“SHUANG11”ZAIFALI，XIANSHANGXIANXIAQUANMIANCHUJI

　　JU装饰 FANGTOULU，BENNIANDOUYIN“SHUANG11”，POLAIYAJIANGJICHENGZAIDOUYINFALI——11YUE6RI，POLAIYADOUYINSHUANG11WANGPAIZHIBOJIANKAIQI，JIANGCONGDANGTIANZAOSHANG6DIANYILIANZHIBOZHIWANSHANG12DIAN，FUJIACHAOQIANGSJIHUOPINLIDU(GAOZHIPAIYIJIANXIANGSHISIJIAN)。

　　实在，在运动前期，珀莱雅已在微博、小红书等平台进行 线上全渠道产品种草，从内容上吸引粉丝，加强互动，导流贩卖;线下进行 多前言宣发，通过都会户外大屏投放，以及线下梯媒投放，笼罩北京、杭州等一线都会，将大量的粉丝人群精准引流进珀莱雅抖音官方直播间。通过线上线下全链路资源串联，关心装饰 快速出圈，强势占据用户心智。

　　ZUOWEIJUYOUGUOJIKEYANQILIDEGUOHUOMEIZHUANGHUFU装饰 ，POLAIYAJUYOUJIANDUANYANFAQILI，CHANPINPINGEWUYONGZHIYI。ERZUOWEIJUYOUGAOLIULIANGDEAIHAODIANSHANG，DOUYINDELIULIANGSHANGFENGYEXIANERYIJIAN，POLAIYAZAIDOUYINSHUANG11DEYUNDONG，WUYIYOUJIANGSHIYICIQIANGQIANGLIANSHOUDECHUANGXINYINGXIAO，QIJIEGUOZHIDEDENGDAI。

　　RANER，装饰 ZIBOWEI装饰 ZHUDAILAI装饰 ZENGYIDETONGSHI，YECUNZAIZHUDUOTIMU。ZENYANGJIYUZISHENJINZHANHUANJINGZUOCHUGONGDAOXUANZE，ZHEISHIBAIZAI装饰 ZHUYANQIANDEYIGEKUNNAN。

　　装饰 ZHUBIYAOKEGUANSHENYUEZISHENMOUHUAZHUANGTAI，GONGDAOJIHUAZIBOYEWU，DONGCHAXIAOHAOZHEXUQIU，YIZHUOZHUZHEICHANGQIJIANHAICHAOZHONGDEXINJIHUI。DUIMEIZHUANGXINGYELAISHUO，POLAIYAZAI装饰 ZIBOSHANGDECHUANGXINWANFADAGAINENGJIQITA装饰 DAILAIZHUDUOKAIDAO。

　　POLAIYA，BUTINGYONGJUCUOJIESHIZHEXINQIJIANPEIJINGXIA，GUOHUOMEIZHUANGHUFU装饰 BUJUNIYUDANGXIA，GANYUTANJIUDECHUANGXINJINGLI。