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珀莱雅携手抖音,再战双11

作者:ob欧宝体育官方网站入口      编辑:互联网      发布时间: 2021/11/6 14:00:23     扫瞄:
据相识,2021年1-9月,抖音电商月均直播场寓目量超425亿,累计卖出商品件数凌驾74亿件,GMV同比增长了7.9倍。

  JUXIANGSHI,2021NIAN1-9YUE,DOUYINDIANSHANGYUEJUNZHIBOCHANGYUMULIANGCHAO425YI,LEIJIMAICHUSHANGPINJIANSHULINGJIA74YIJIAN,GMVTONGBIZENGZHANGLE7.9BEI。CIZHONG,JIN8YUEDANYUE,MEIZHUANGHUFULEIMUDETUANTICHENGJIAOLIANGYIGAODA291YI。

  YISHANGJIEGUO,YOU装饰 ZIBOYIFENLI。

  AIRUIZIXUN《2021 NIANZHONGGUOZHIBODIANSHANGXINGYECHENSU》BIAOXIAN,装饰 ZIBOYIJINGCHENGWEIHAOFAN装饰 DEZHONGYAOFANMAICHANGJINGZHIYI,2020 NIANDIANBOCHENGJIAOEZHANTUANTIZHIBODIANSHANGDE32.1%,GUJI2023NIANZHANBIJIANGKAOJIN50%,QIYETONGGUOCHANGTAIHUAZIBOKEYIDAGAIDEDAOYUEFAKEKONGDEBENQIANTOURUYUGENGWENDINGDEXIAOLIANGZENGZHANG。

  TIDAO装饰 ZIBODELIANGHAODAIBIAO,POLAIYABANGSHANGZHUMING。

  JINGZHIHUAYUNYING,DAZAOBAIWANZHANGHAO

  DANGQITA装饰 RENGZAIYIYOUSHIFOUKAIQIZIBOSHI,POLAIYAGUANFANGZHANGHAOZAIDOUYINPINGTAIYIZUOYONGBAIWANFENSI。

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  ERDUIFUJINGENREMENHUATIYUYUNDONGYINLIU,POLAIYAYESHIYIBAMIAOSHOU,DADAO#DOUYIN818XINCHAOHAOWUJIE,XIAODAO#GUOCHAOMEIZHUANGZHOUDENG,POLAIYADOUMEIYOUQUEXI。

  XIANZAI,ZHIBODIANSHANGJINZHANTAISHIYIYOUDANCHUNDELIULIANGLIEQUZHUANXIANGZHENGGESHENGTAIHONGLIDEFAJUE,YOUQISHITONGGUOGONGJILIANSHENCHUYUJINGZHIHUAYUNYINGSHIXIANXINDEZENGLIANG,ERPOLAIYADECAOZONGMOSHIDUIXINGYELAISHUOBIANPOYOUJIANJIEYIYI。

  48XIAOSHICHAOZHANGZIBO,GMVPO6WANWAN

  QUANXINSHENGJIDEYINGXIAOWANFA,JIANGPOLAIYADEYINGXIANGLITUIXIANGXINGAODU。

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  BIEDE,POLAIYAZAIHUANQIUFANCHOUNEIZHENGKAIDAFANWEIDE装饰 ZAOSHI:ZAIMEIGUOQIJIANGUANGCHANG、HANGZHOUQIANJIANGXINCHENGDENGTIANXIASHUDITOUFANGHUWAIDAPINGJITIMEIGAOBAI。TONGSHI装饰 ZAIXIHUBIANDAJIANXIANXIASHIJINGZIBOJIAN,YICHUCHUANGSHIDEJIEGOUJIHUADAPEIQIEHESHANGPINDIAOXINGDECHENLIE,RANGXIAOHAOZHEYONGYOUCHENZUISHITIYAN,ZENGZHANGYONGHUDUI装饰 DEHAOGAN。

  POLAIYAMAITONGDOUYINZHANNEI+ZHANWAI、XIANSHANG+XIANXIA、MEITI+FEIMEITIQUANLIANLUZIYUAN,TONGGUONEIRONGGONGMING+MINGXINGDARENZHONGCAOZUHEQUANYUYONGHUSHENDUHUDONG。JUXI,YUNDONGWANCHENGLVCHAO100%,LECHENGDAZAOLEYIGE装饰 ZIBODEWANSHANANLI。

  “SHUANG11”ZAIFALI,XIANSHANGXIANXIAQUANMIANCHUJI

  JU装饰 FANGTOULU,BENNIANDOUYIN“SHUANG11”,POLAIYAJIANGJICHENGZAIDOUYINFALI——11YUE6RI,POLAIYADOUYINSHUANG11WANGPAIZHIBOJIANKAIQI,JIANGCONGDANGTIANZAOSHANG6DIANYILIANZHIBOZHIWANSHANG12DIAN,FUJIACHAOQIANGSJIHUOPINLIDU(GAOZHIPAIYIJIANXIANGSHISIJIAN)。

  实在,在运动前期,珀莱雅已在微博、小红书等平台进行 线上全渠道产品种草,从内容上吸引粉丝,加强互动,导流贩卖;线下进行 多前言宣发,通过都会户外大屏投放,以及线下梯媒投放,笼罩北京、杭州等一线都会,将大量的粉丝人群精准引流进珀莱雅抖音官方直播间。通过线上线下全链路资源串联,关心装饰 快速出圈,强势占据用户心智。

  ZUOWEIJUYOUGUOJIKEYANQILIDEGUOHUOMEIZHUANGHUFU装饰 ,POLAIYAJUYOUJIANDUANYANFAQILI,CHANPINPINGEWUYONGZHIYI。ERZUOWEIJUYOUGAOLIULIANGDEAIHAODIANSHANG,DOUYINDELIULIANGSHANGFENGYEXIANERYIJIAN,POLAIYAZAIDOUYINSHUANG11DEYUNDONG,WUYIYOUJIANGSHIYICIQIANGQIANGLIANSHOUDECHUANGXINYINGXIAO,QIJIEGUOZHIDEDENGDAI。

  RANER,装饰 ZIBOWEI装饰 ZHUDAILAI装饰 ZENGYIDETONGSHI,YECUNZAIZHUDUOTIMU。ZENYANGJIYUZISHENJINZHANHUANJINGZUOCHUGONGDAOXUANZE,ZHEISHIBAIZAI装饰 ZHUYANQIANDEYIGEKUNNAN。

  装饰 ZHUBIYAOKEGUANSHENYUEZISHENMOUHUAZHUANGTAI,GONGDAOJIHUAZIBOYEWU,DONGCHAXIAOHAOZHEXUQIU,YIZHUOZHUZHEICHANGQIJIANHAICHAOZHONGDEXINJIHUI。DUIMEIZHUANGXINGYELAISHUO,POLAIYAZAI装饰 ZIBOSHANGDECHUANGXINWANFADAGAINENGJIQITA装饰 DAILAIZHUDUOKAIDAO。

  POLAIYA,BUTINGYONGJUCUOJIESHIZHEXINQIJIANPEIJINGXIA,GUOHUOMEIZHUANGHUFU装饰 BUJUNIYUDANGXIA,GANYUTANJIUDECHUANGXINJINGLI。